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JACK OF ALL TRADES PROCESS
My Practice | Publication | Packaging | Print | Layout | Curation

OutcomeProcessThis project began five weeks before making anything, with a deep dive into my own practice: What defines me as a designer? How has my heritage shaped my work? Why am I not more specialised? Through this reflection, I realised that my specialism is my generalism.

I wanted to communicate the value of the generalist approach, so I broke down my process into six key parts — which now form the sections of the final publication — and distilled my understanding of generalism into three core takeaways:
 – A focus on concept over medium
 – Many parts forming a unique whole
 – An adaptable, context-responsive process

While researching, I came across the full quote: “Jack of all trades, master of none… but oftentimes better than master of one.” It deeply resonated — and I knew other generalists would relate.

The metaphor of a deck of cards followed naturally. The “jack” ties directly to the quote, and the format embodies the generalist mindset: flexible, made of many parts, and able to shift to suit any context.


What kind of space do I want to create as a designer?
How does the space I create link to the key elements of my practice?
Experiements with scale, gsm, tecture, colour and rounded corners! At what point does the size become to far from a deck of cards?
Shuffling as a way to show the versatile nature of generalists!
Final Prototype Sketches

    First prototype! A wide-format layout as a way to mimic the breadth of a generalist's skillset. Key takeaway: How does the users interaction reflect my generalist practice?  


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