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BELOVED BRUTON
Visual Identity | Brand Identity | Logo Suite | Patternmark

OutcomeProcess
An pre-loved clothing & vintage boutique in Somerset, Beloved Bruton needed to craft an identity that felt vintage, characterful and sustainable staying versatile across signage, socials, and packaging.

We crafted a system built around transformation - celebrating the beauty of second lives through a butterfly logomark whilst subtly incorporating sustainability and a back-to-back ‘B’ to form the butterfly wings. This paired with a flexible typeface and unique, grounded palette. The result is a polished yet down-to-earth identity that stays true to its ethos of renewal and individuality.

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