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BELOVED BRUTON -> PROCESS
Visual Identity | Brand Identity | Logo Suite | Patternmark

OutcomeProcess
 After clarifying my client’s goals—to avoid typical clothing motifs and highlight individuality—we started by exploring tone of voice and typography to define the right character for the brand.

Research into boutique and vintage identities, combined with inspiration from Bruton and my clients creative persona’s helped guide the design direction. The butterfly mark hints at both sustainability with a leaf in the negative space of the top wings and the idea of replay/second life with the bottom wing. Through iteration and feedback, we refined to a typography-led identity that balances elegance with uniqueness, giving Beloved Bruton an authentic, versatile and memorable presence.


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