WU WU WEARS VINTAGE
Visual Identity | Logo | Business Cards | Wayfinding | Packaging
OutcomeProcess“Wu Wu” comes from the owner’s cat, Wilbur — his little sidekick who sat with him through packaging, selling, listing, and everything in between. He didn’t want the typical “vintage clothing” aesthetic, so we made that personal story part of the brand itself. We built an identity that speaks to vintage lovers while reflecting the founder’s fresh, playful approach. The warm, bright yellow palette and simple illustrative style blend retro charm with a clean, modern feel. The final brand looks friendly, recognisable, and full of personality. The full package included a versatile logo, business cards, custom illustrations, stickers, shop signage, stamps, and a cohesive wayfinding system for the retail space.
Check out Wu Wu Wears Vintage here!