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THE FLOWER SHOP BRUTON -> PROCESS
Visual Identity | Web Design | Business Cards | Signage | Logo

OutcomeProcess
 After understanding my client’s goals, we identified two key challenges: low visibility (online and on the high street) and a brand identity that no longer reflected her evolving floristry style. She wanted to stay warm and authentic, while feeling more modern and established.

We explored colour palettes, typography, and tone of voice, focusing first on her shop sign. Her original hand-drawn aesthetic was reimagined with a minimalist twist, using illustrations inspired by Somerset wildflowers — forming the foundation of her new logo and identity.

To boost online visibility, we added a shop to her website. A fresh, distinctive colour scheme and friendly tone helped her stand out locally, while personal photography kept the brand grounded and genuine.

Check out the live website & store here: theflowershopbruton.co.uk


Flower Shop Sign Sketches
Layout & Colour scheme Iterations
Final printed sign!
Illustration Process - sketches derived from flowers found in Somerset.
Inital & Final Development of Minimalist Flowers
Custom Code - Flex Grid Slideshow & Box Gallery with buttons.
Custom Code - Contact form with added 5-Star Rating System.
Custom Flower Set Illustrations as a way to comunicate brand values.
Stamp & Sticker Design Iterations
Unsucessful Sticker Iteration - Option 3

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