ALWAYS TOGETHER® PROCESS
Brand Strategy | Brand identity | App Design | Film | Information Design
OutcomeProcessThe brand positions itself as a Caregiver–Everyman hybrid, with Caregiver at its core. But through primary research, we found that while Always aims to support, it’s often perceived more as an Everyman — approachable, generic, but lacking emotional and social impact.
So we asked: What does real care look like — and how can we provide it?
The answer wasn’t just better products — it was better understanding. People with periods want meaningful support, especially from those around them. But with a major knowledge gap around menstrual health, parents, partners, and friends often want to help — they just don’t know how.
To bridge that gap, we reclaimed the Caregiver archetype, but gave it an Outlaw spark — bold enough to challenge stigma, real enough to create lasting change.